Jul 01 2009

Peel Tires!

Posted by: Jonathan Marshall

Just as I had finished glugging a glass of OJ this morning, a new report from the University of Rochester Medical Center caught my eye: orange juice decreases tooth enamel hardness by 84 percent. "The acid is so strong that the tooth is literally washed away," said the lead researcher.

After I overcame a brief bout of acid indigestion, I started wondering. If I and millions like me decide to get our daily vitamin C instead from rose hip pills, what will happen to all those California and Florida oranges piled high in our supermarkets?

Not to worry. Turns out orange peel oil makes a great additive to car tires, improving their performance and making them more environmentally friendly.

Japanese tire manufacturer Yokahama says its new Super E-spec tire, 80 percent composed of non-petroleum materials (including orange peel extracts), has 20 percent less rolling resistance than standard tires, increasing its fuel economy. It's also easier to recycle than synthetic products. Yokahama is targeting the new tires for use by the Toyota Prius and other high-mileage cars.

(As noted recently in NEXT100, a 10 percent improvement in the rolling resistance of older tires used in California could reduce the state's consumption of oil by more than 250 million gallons, save about $750 million and reduce CO2 emissions by 2.7 million metric tons annually, according to the California Energy Commission.)

But Yokahama's orange-infused tires aren't just for sedate sedans. Porsche outfitted its racing cars on the Sebring International Speedway during the Patron GT3 Challenge with tires using the same technology.

Mark Chung, Yokahama's director of corporate strategy and planning, told Wired.com that Yokahama has been experimenting with orange oils since the 1980s, and was prompted to go commercial with the technology because of environmental imperatives.

"It is used to soften the natural rubber and increase grip on the tire," he said. "We've tested a lot of natural products including spider silk, and we found that orange oil works best because it has a molecular structure similar to natural rubber."

Now if they could just figure out how to turn the orange pips into biofuels, we could have the seeds of a real automotive revolution.

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