Apr 09 2009

(Don't) Kill Your Television

Posted by: Katie Romans

Televisions and computers have gotten a bad rap over the years from critics who say we'd all be better off if they were sent to the scrap heap. Today, they had their redemption...with a little help from their friends.

Today, PG&E and SMUD announced a joint launch of the Business and Consumer Electronics program. The program will provide participating retailers with point-of-purchase signage, in-store training and co-marketing efforts to promote and sell more energy-efficient desktop computers, computer monitors and flatscreen televisions. The program will also work alongside manufacturers to accelerate specs for the next generation of energy-efficient products.

Up until now, the kitchen has been the primary focus of the ENERGY STAR brand. Not any more. ENERGY STAR is stepping out of the kitchen and into the office and home entertainment center to help PG&E and SMUD in their effort to educate businesses and consumers about their energy-efficient options when purchasing electronics.

PG&E studies show that, while consumers are interested in purchasing energy-efficient electronics, they usually operate under the assumption that electronics are already as efficient as possible, due to the fact that they are high-tech products. Other surveys show that consumers will even pay a premium for electronics that are gentler on the planet. So, identifying which products actually fit the bill becomes a very important component in helping to drive the demand needed to transform the market.

And, transformation could be just what televisions and computers need to clear the rap sheet and get back in the green. 

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