Nov 07 2008
The Green Seen
A roundup of green headlines that caught our eye this week:
- Environmentally-friendly shopping garnered attention at the Web 2.0 Summit in San Francisco this week, with start-ups pitching their companies to the venture capital crowd. The New York Times' Bits blog reports that an Internet start-up named GoodGuide rates more than 60,000 products on environmental, health and social impacts. The company's founder created the site when he learned his daughter's sunscreen contained carcinogenic chemicals. Bits also reports on a solar panel installation company and a video broadcast start-up.
- Green Wombat visited California start-up Cool Earth Solar for a Fortune Magazine story on a novel solar power technology to generate electricity from balloons. A single balloon of thin-film reflective plastic with a photovoltaic cell will generate one kilowatt of power. Put together 10,000 balloons and you can light up a town. Cool Earth is building a prototype plant and says a 1.5-megawatt plant will be built next year near Tracy, Calif.
- The U.S. military is marching ahead on the green energy front. My NEXT100 colleague Jonathan Marshall recently posted on the U.S. Army's energy efficiency and sustainable energy projects. Now Earth2Tech notes that the U.S. Navy has awarded a $3 million contract to Ocean Power Technologies to test the company's PowerBuoy system to generate electricity from ocean waves to power oceanic data and communication systems.
Posted by: Leonard Anderson
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This is being rather generous to Lutz.
1. The "Volt", in no small part, will be targeted as a product to people who care about energy and environmental issues. These people don't embrace Lutz' antideluvian concepts of rejecting science. How responsible is it for a GM executive to be rejecting the science?
2. As well, Lutz didn't exactly sound too enthusiastic about the Volt itself.
3. And, GM public communications has 'defended' Lutz in rather absurd ways.
-A Siegel
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This article is right on - small businesses have a huge role to play in sustainability. Not only do they add up in aggregate, but many small businesses operate in industries that can have a significant environmental impact depending on the exact practices, like dry cleaners, auto repair shops, etc. Green is also starting to affect the bottom line more and more, customers are increasingly voting with their feet for more sustainable businesses as can be seen from the growth of sites like http://www.ecovian.com. This is also a huge opportunity for small businesses to leapfrog their bigger brothers by being more agile in adopting these measures.
-Emily
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Great entry, Katie. Love the level of detail you managed to get in there! Probably won't be able to compete with coal and oil any time the next decade, but definitely a great technology to look into! Keep it up :)
-Rune (Norway)
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