Sep 22 2008

Enter: The Oracle

The ever-growing Oracle OpenWorld descends upon San Francisco today, complete with its full cadre of patrons, partners...and, this year, green techies.

As part of an overarching green focus, leading panelists will discuss topics such as data center efficiency, smart meters and other ways to "green the enterprise."

In fact, PG&E will be one of few accepting Oracle's Empower the Green Enterprise award for our SmartMeter program. Presented to select customers and partners that utilize Oracle's products to take an environmental lead, while reducing costs and improving business efficiencies, the award will be presented to PG&E for managing billing, payments, credit/collections and meter inventory using Oracle Utilities Customer Care and Billing on an Oracle enterprise grid.

Oracle's OpenWorld will also feature such fodder as laptop-charging stationary bicycles and other interactive tips and tricks for reducing the conference's -- and one's own -- carbon footprint. While many of these displays serve more of an "edu-active" purpose, the need for such large-scale conferences to control their carbon footprint is very real. Check out the numbers, per today's San Francisco Chronicle: 

Then, there's the conference crowds and traffic, likely more of a headache for locals than a significant environmental threat.

With this footprint comes great opportunity for sustainable practices. Oracle's efforts to balance out some of its own environmental footprint have the potential to make a big -- or smaller -- impact compared to that of last year.

Usually met with moans and groans of local SOMA-ites, this year's more sustainable OpenWorld should be welcomed with OpenArms.


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  • This is being rather generous to Lutz. 1. The "Volt", in no small part, will be targeted as a product to people who care about energy and environmental issues. These people don't embrace Lutz' antideluvian concepts of rejecting science. How responsible is it for a GM executive to be rejecting the science? 2. As well, Lutz didn't exactly sound too enthusiastic about the Volt itself. 3. And, GM public communications has 'defended' Lutz in rather absurd ways. -A Siegel
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  • This article is right on - small businesses have a huge role to play in sustainability. Not only do they add up in aggregate, but many small businesses operate in industries that can have a significant environmental impact depending on the exact practices, like dry cleaners, auto repair shops, etc. Green is also starting to affect the bottom line more and more, customers are increasingly voting with their feet for more sustainable businesses as can be seen from the growth of sites like http://www.ecovian.com. This is also a huge opportunity for small businesses to leapfrog their bigger brothers by being more agile in adopting these measures. -Emily
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  • Great entry, Katie. Love the level of detail you managed to get in there! Probably won't be able to compete with coal and oil any time the next decade, but definitely a great technology to look into! Keep it up :) -Rune (Norway)
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