Next100 - A Dialogue on the Next Century of Energy

Aug 08 2008

The Green Seen

A roundup of green headlines that caught our eye this week.

The Governor of Oregon recently unveiled the country's first solar highway installation
Reuters reports that the Department of Defense claims to be the only entity with the federal mandate and the size to develop new energy technologies and products on the scale needed for mass adoption.
The Associated Press reports that McCain pledges to negotiate trade deals favorable to farm commodities, even though he does not believe in ethanol subsidies...other things to hold in disbelief, the 1,253-pound boar named Freight Train and pork chop on a stick featured at the Iowa State Fair.
Kite power! Not the newest cartoon superhero, but rather a technology that could potentially power 100,000 homes.

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This is being rather generous to Lutz. 1. The "Volt", in no small part, will be targeted as a product to people who care about energy and environmental issues. These people don't embrace Lutz' antideluvian concepts of rejecting science. How responsible is it for a GM executive to be rejecting the science? 2. As well, Lutz didn't exactly sound too enthusiastic about the Volt itself. 3. And, GM public communications has 'defended' Lutz in rather absurd ways. -A Siegel
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This article is right on - small businesses have a huge role to play in sustainability. Not only do they add up in aggregate, but many small businesses operate in industries that can have a significant environmental impact depending on the exact practices, like dry cleaners, auto repair shops, etc. Green is also starting to affect the bottom line more and more, customers are increasingly voting with their feet for more sustainable businesses as can be seen from the growth of sites like http://www.ecovian.com. This is also a huge opportunity for small businesses to leapfrog their bigger brothers by being more agile in adopting these measures. -Emily
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Great entry, Katie. Love the level of detail you managed to get in there! Probably won't be able to compete with coal and oil any time the next decade, but definitely a great technology to look into! Keep it up :) -Rune (Norway)
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