Jun 09 2008

Minor League Green

In the great game of green, perhaps least noticed is the work done at the community level. Such is the work of the Sacramento River Cats and Raley Field -- not only in following the lead of many major league stadiums by going green, but also in raising community awareness.

Having lived in Sacramento for a time myself, I write this as a tried and true River Cats fan. I have seen firsthand the great influence of this ball club in its community -- from the loveable Dinger, to the $7 lawn seats on Home Run Hill, to the rally of the games.

So, when "yooouur Sacramentooo River Caaats" host a Green Awareness Weekend, the community listens. At a time when green means so many things to so many people, this level of community engagement is perhaps the home run the movement needs.

Recognizing this, PG&E helped the River Cats host a weekend focused soundly on education and awareness. By packaging the fan-favorite games with green education such as a pre-game ceremony on Saturday and a solar seminar on Sunday, the River Cats and PG&E were able to reach out to the community in way simply not possible on a larger stage. 

Hopefully, other ball clubs and community icons will follow suit. Their role in translating an increasingly global dialogue to local action will be crucial. In the meantime, GO CATS!

Posted by: Katie Romans | Comments (0) digg delicioussend to a friendprint entry

 

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  • This is being rather generous to Lutz. 1. The "Volt", in no small part, will be targeted as a product to people who care about energy and environmental issues. These people don't embrace Lutz' antideluvian concepts of rejecting science. How responsible is it for a GM executive to be rejecting the science? 2. As well, Lutz didn't exactly sound too enthusiastic about the Volt itself. 3. And, GM public communications has 'defended' Lutz in rather absurd ways. -A Siegel
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  • This article is right on - small businesses have a huge role to play in sustainability. Not only do they add up in aggregate, but many small businesses operate in industries that can have a significant environmental impact depending on the exact practices, like dry cleaners, auto repair shops, etc. Green is also starting to affect the bottom line more and more, customers are increasingly voting with their feet for more sustainable businesses as can be seen from the growth of sites like http://www.ecovian.com. This is also a huge opportunity for small businesses to leapfrog their bigger brothers by being more agile in adopting these measures. -Emily
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  • Great entry, Katie. Love the level of detail you managed to get in there! Probably won't be able to compete with coal and oil any time the next decade, but definitely a great technology to look into! Keep it up :) -Rune (Norway)
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