Jun 09 2008

Minor League Green

Posted by: Katie Romans

In the great game of green, perhaps least noticed is the work done at the community level. Such is the work of the Sacramento River Cats and Raley Field -- not only in following the lead of many major league stadiums by going green, but also in raising community awareness.

Having lived in Sacramento for a time myself, I write this as a tried and true River Cats fan. I have seen firsthand the great influence of this ball club in its community -- from the loveable Dinger, to the $7 lawn seats on Home Run Hill, to the rally of the games.

So, when "yooouur Sacramentooo River Caaats" host a Green Awareness Weekend, the community listens. At a time when green means so many things to so many people, this level of community engagement is perhaps the home run the movement needs.

Recognizing this, PG&E helped the River Cats host a weekend focused soundly on education and awareness. By packaging the fan-favorite games with green education such as a pre-game ceremony on Saturday and a solar seminar on Sunday, the River Cats and PG&E were able to reach out to the community in way simply not possible on a larger stage. 

Hopefully, other ball clubs and community icons will follow suit. Their role in translating an increasingly global dialogue to local action will be crucial. In the meantime, GO CATS!

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